• To attain excellence as a publisher of high quality textbooks and other books for children, youth and adults.
• To provide activity-based and authentic learning resources for students of all levels and fields
• To address significant social, educational, cultural, religious and economic issues of time through publishing
• need based publications.
• To build reputation as a high quality publisher locally and globally
• To secure the intellectual rights of authors, educationists, professionals and illustrators.
• To ensure pluralism and respect learners’ diversity.