• To attain excellence as a publisher of high quality textbooks and other books for children, youth and adults.
  • To provide activity-based and authentic learning resources for students of all levels and fields
  • To address significant social, educational, cultural, religious and economic issues of time through publishing
  • need based publications.
  • To build reputation as a high quality publisher locally and globally
  • To secure the intellectual rights of authors, educationists, professionals and illustrators.
  • To ensure pluralism and respect learners’ diversity.